Earlier this week, I had the pleasure of attending an event where the new face of the Got Milk? campaign was revealed — Susan Sarandon is now the proud owner of a milk mustache.
As part of the National Milk Mustache campaign, a new initiative was announced on Tuesday — “Pour One More.” How appropriate that this campaign was announced on 1-11-11! The goal of “Pour One More” is to encourage people to increase their dairy intake by adding one more serving of milk per day in an effort to close the nutrient gap Americans face.
According to a report by the Milk Processor Education Program, “What America’s Missing: A 2011 Report on the Nation’s Nutrient Gap,” 9 out of 10 Americans are missing out on key nutrients. The nutrients we’re lacking the most of? Calcium, vitamin D, potassium, and fiber. Three of these four nutrients are found in the greatest amounts in milk. 85 percent of Americans fall short on the daily milk recommendations, and teenage girls and adult women have the lowest intakes — this is especially concerning since both of these groups really need the calcium.
The daily recommendations for milk intake is three 8-ounce servings of lowfat milk or milk products per day (or 2 servings for children ages 8 and younger). If you’re not consuming the recommended amount then it’s time for you to Pour One More. Use milk instead of water to make oatmeal, whip up a smoothie with fruit and lowfat yogurt, or have a glass of milk with a decadent (well-portioned!) treat after dinner. There are many ways you can increase your dairy intake so that you’re not one of the many people missing out on the key nutrients.
How do you Pour One More milk serving?