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gum

Chewing the Fat

In today’s NY Times, Selling Gum With Health Claims discusses how over the past few years gum companies, like Trident and Wrigley, have been promoting the health benefits of sugarless chewing gum.  Some of the benefits, such as tooth whitening, better breath, and a reduction of cavities, are great.  However, when these companies start pitching gum as a way to…